International Conference & Forum (18 - 21 November 2004)
Hall 5A, Hong Kong Convention and Exhibition Centre

World's leading brands and companies will explore into brand strategy, innovation and technology, culture and city, and illustrate their relationship with design and business. They will identify the up and coming needs and future trends that will shape the market and the design industry.

World-renowned speakers across the region set out to enrich our understanding of how and why people make the lifestyle decisions that are vital for a company's success or failure.

November 2004

Thursday 18th November
8:00am	Registration Counters Open
9:30am	Opening Ceremony (By Invitation)
10:30am - 11:30am	Opening Keynote Speaker Tadao Ando, Founder, Tadao Ando Architect & Associates Topic: Challenging
11:30am - 11:45am	Networking Break
11:45am - 12:45pm	Keynote Speaker Larry Keeley, President, Doblin Inc. Topic: Supporting Life.   Creating Style.   Design transforms Asia. Asia transforms Design.
12:45pm - 2:00pm	Lunch Break
	Design, Strategy & Brands (I)
2:00pm - 2:15pm	Anne Stenros, Hong Kong Design Centre
2:15pm - 3:00pm	Jeny Yeung, General Manager, Marketing and Station Business, MTR Corporation Topic: More Time for Life
3:00pm - 3:45pm	Kate Ancketill, Managing Director, GDR Creative Intelligence Topic: The New City - How Design Innovation is Revolutionizing our Retail and Leisure Experiences
3:45pm - 4:00pm	Networking Break
4:00pm - 4:45pm	Junichi Tani, Manager and Group Leader, TOTO Design Center Topic: A Requirement of a Market and the TOTO Design
5:00pm - 5:30pm	Keynote Speaker Philippe Starck, Chief Vision Officer, The Key (Via video link) Topic: The Era of Asian Brands
Friday 19th November
8:00am	Registration Counters Open
	Design, Strategy & Brands (II)
9:00am - 9:45am	Bo Linnemann, Director, Kontrapunkt Topic: Branding The Public Sector
9:45am - 10:30am	CHUNG Kook-Hyun, Senior Vice President, Samsung Electronics Corporate Design Center Topic: Power of Balance
10:30am - 10:45am	Networking Break
10:45 - 11:30am	Michio Kinoshita, General Manager, GK Design Shanghai Inc. Topic: A Branding Story of Two: Haier and GK Design
11:30am -12:15pm	Jeanna Kimbre, Senior Industrial Designer, Sony Ericsson Mobile Communications Topic: Multi-functional Design Centre and Creative Design Process
12:15pm - 2:00pm	Lunch Break
	Design, City & Lifestyle
2:00pm - 2:45pm	Lars Engman, Design Manager and Chief Designer, IKEA Topic: IKEA and Multi-dimensional Innovation
2:45pm - 3:30pm	Masahiro Watahiki, Senior Gneral Manager, Mori Building Co,. Ltd. Topic: A Model Lifestyle for the Next Decade
3:30pm - 3:45pm	Networking Break
3:45pm - 4:30pm	Ray Chen, Director of Architecture & Interior Design, Ray Chen International Ltd. (Arhitectural & Interior Designer of Eslite Bookstores) Topic: Lifestyle, Eslite and Me
4:30pm - 5:15pm	Eric Tung, Executive Director, Sun Hung Kai Real Estate Agency Ltd. Topic: International Finance Centre:A New Hub for Business and Leisure in Hong Kong
	Design Forum (RM 201)
5:30pm - 6:00pm	Suwan Kongkhunthian, Design Director, Yothaka International Co., Ltd
6:00pm - 6:30pm	Alexander Lush, Associate, Dennis Lau & Ng Chun Man Architects and Engineers (H.K.) Ltd. (DLN)
6:30pm - 7:00pm	Lee Tak-Chi, Associate Professor, School of Design, The Hong Kong Polytechnic University Topic: Theory and Practice of Gift and Premium Product Design
Saturday 20th November
8:00am	Registration Counters Open
9:00am - 9:45am	Keynote Speaker Ron Sim, Chairman and Chief Executive Officer, OSIM Topic: Brand Strategy: Golden Rules
	From Design Excellence to Business Success: Asia Experience
9:45am - 10:30am	Sudhir Sharma, Director, Elephant Design Topic: Design as a Bridge between Culture and Economics
10:30am - 10:45am	Networking Break
10:45am - 11:30am	Satit Kalawantavanich, Director, Phenomena Production Company Limited and Propagandist Company Topic: From Design Excellence to Business Success: An SME & Entrepreneurial Experience
11:30am - 12:15pm	William Harald-Wong, Principal and Director, William Harald-Wong and Associates Sdn Bhd and Moment Font Studio Malaysia Topic: The Disciplined Porridge
12:15pm - 2:00pm	Lunch Break
	Design, Innovation & Technology
2:00pm - 2:15pm	Robin Edman, Chief Executive, Swedish Industrial Design Foundation Topic: The Blending of Innovation and Design in Business Success
2:15pm - 2:45pm	James Chorlton, Manager, Industrial Design Center, Electrolux (China) Home Appliance Topic: Design and Product Innovation
2:45pm - 3:30pm	Yao Ying-Jia, General Manager, Industrial Design Centre Legend Group Ltd. Design Incorporates Culture into Corporations
3:30pm - 3:45pm	Networking Break
3:45pm - 4:30pm	Josephine Green, Senior Director, Trends and Strategy, Philips Design Topic: Co-Designing the Future
4:30pm - 5:15pm	Bruce Claxton , Director, Design Integration, Motorola Topic: Creative Alchemy
	Design Forum (RM 201)
5:30pm - 6:00pm	Stephen Barry, Managing Director, Step Design Consultants Efficient process. Effective design.
6:00pm - 6:30pm	Charles Medd, Design Director, CMDA Ltd. Topic: Designing In Asia from a European Perspective
6:30pm - 7:00pm	Eric Wear, Associate Professor, School of Design, The Hong Kong Polytechnic University / Elaine Ann, Founder and Director, and Carmen Tsui, Associate Director, Kaizor Innovation Topic: Discovering Design Innovation Opportunities in China : South China as a Model of China's New Middle Class Lifestyle
Sunday 21st November
8:00am	Registration Counters Open
	Design, Culture & Living
10:30am- 11:15am	Chopsticks (A Joint Academic Research Project)* Lee Kun-Pyo, Professor and Head of Department, Industrial Design, Korea Advanced Institute of Science and Technology Yanta Lam, Professor, School of Design, The Hong Kong Polytechnic University
11:15am- 11:30am	Networking Break
11:30am - 12:15pm	Alan Chan , Creative Director, Alan Chan Design Company Topic: The Art of Living
12:15pm - 1:00pm	Simon Kwan, Chairman, Simon Kwan & Associates Ltd. Topic: Industrial Design of Prehistoric China - an Introduction to Chinese Neolithic Pottery
1:00pm - 2:00pm	Lunch Break
	Closing Session
2:00pm - 3:00pm	Closing Keynote Speaker Frank Gehry, Gehry Partners LLP Topic: Thoughtful Design and Modern Human Experience
3:00pm - 3:15pm	Networking Break
3:15pm - 5:00pm	Closing Forum Moderators: Freeman Lau ; Kai-Yin Lo Participants: Gary Chang, Managing Director, EDGE Design Institute; Lu Lu Cheung, Chief Designer and Director, Rolls Group Ltd. ; Barrie Ho, Founder and Principal, Barrie Ho Architecture Interiors Ltd.; Stanley Wong, Film Director, Threetwoone Film Production Ltd.
	Conference Ends

*Participating institution: The Hong Kong Polytechnic University, Korea Advanced Institute of Science and Technology, Korea, Tsinghua University, PRC and Tsukuba University, Japan

Simultaneous interpretation will be provided for the International Conference.

Note: Information and programme is subject to change without prior notice.